top of page

The Subscription Box Boom

With over a quarter of UK consumers currently signed up to a subscription box the industry has hit an all-time high and is forecasted to be valued at £1 billion by 2022.

What is a subscription Box?

Subscription boxes are "The delivery of a highly convenient and flexible service that is easy to cancel and offers something shoppers cannot easily get in conventional retailers."

Subscription Box Trends

Male grooming boxes are the fasted growing subscription box with this and beauty subscription services offering the biggest growth opportunities in the market.

Niche and unusual products offer a perfect opportunity for small businesses to launch a subscription box without as much competition. The box must have a unique selling point such as a niche product range, tailored selections or the element of surprise.

Books That Matter is a unique subscription box that focuses on the empowerment and inspiration of women and girls through literature and has quickly become one of the UK's leading feminist book subscription services. Each month their subscribers receive at least one book as well as gifts by independent female or non-binary artists.

"This is more than a subscription box. It is a gateway to opening your mind, an interactive community and an inspiration for social change"

I Did It is a children's subscription box dedicated to fun learning and continuous discovery. The boxes are approved by an education specialist and are inspired by science, technology, art and maths.

"There is nothing better than seeing a huge grin on your child's face when they are feeling that sense of achievement or proudly sharing one of their creations."

Buster Box is a pet subscription box that treats your dog with a monthly delivery of high quality toys, healthy treats and other goodies that your pooch will love. With each subscription Buster Box also supports dog charities to improve the lives of other dogs.

"I realised first hand how difficult and expensive it is to find good quality dog toys and treats. BusterBox will change all that!"

Unboxing Experience & Convenience

As mentioned in our previous blog Creating brand loyalty through your packaging the most popular exposure for e-commerce businesses through their packaging has been the 'Unboxing experience' where customers unbox their order on video or photos and share on social media. With this is mind it's extremely important that a subscription box looks good when it arrives to the customer.

For subscription boxes to succeed the experience has to be convenient for the customer from start to finish and therefore many companies are ensuring their deliveries are hassle-free by making sure the package fits through the letter box...meaning the recipient doesn't have to wait at home or collect the parcel from the post office.


There is such a variety of subscription boxes categories now that you're bound to find the perfect one. is a great website to browse the categories; from arts & crafts, books, beauty, health and fitness to food.

Are you looking for subscription box fulfilment? Email us at for a bespoke quote.


Statistics from

26 views0 comments


bottom of page